Get us
looking right.
A small kit for press and partners: the mark, the colours, the type and how the sparrow moves. Same sparrow as Gubbi Art Club.
Logo
On the site the mark sits beside the word gubbi set in Space Grotesk Bold, lowercase, tight tracking. Give the mark clear space of half its width. Do not stretch, rotate, outline, recolour or add shadows. The Kannada wordmark is not used on this site.
Colour
#2449d8The brand colour. Logo, links, primary buttons, the italic accent line.
#f8f5eaThe ground everything sits on. Never pure white for large surfaces.
#252720Body text and headings. A warm near-black, never #000.
#ef643fSmall doses only: focus rings, a full stop, one word.
#f4ce4fHighlights, the ticker, selected text, sticker backgrounds.
#cfe0b7A calm supporting green behind craft and imagery.
Contrast, measured: Ink on Paper 13.8:1 · Cobalt on Paper 6.4:1 · Paper on Cobalt 6.4:1 · Ink on Mustard 9.9:1 · Ink on Botanical 10.8:1 · Coral on Paper 2.9:1. Coral on paper is for large or decorative use only.
Type
Chikka things.
Dodda personality.
Headlines and the wordmark. Tight letter-spacing (−0.04em). The second line is Georgia italic in cobalt: the signature move.
Body copy, labels and buttons at 15px with 1.8 line height, 65 characters at most.
A short aside, never a replacement identity.
Space Grotesk and DM Sans are open fonts under the SIL Open Font License: Space Grotesk licence, DM Sans licence. Georgia is a system font.
Motion
The eye shuts and opens every few seconds. Hops once when the logo is hovered.
Breathes, cocks its head, and double-hops on a slow loop.
Sits, takes off out of frame, glides back in and lands. The bird alone, never with the disc.
Guide: on the home page one small sparrow perches on marked elements and flies to the next as you scroll. It is off for reduced motion and for touch screens. Every animation stops under prefers-reduced-motion: reduce.